The Evolution of Studies in Pharma Market: A Systematic Literature Review

Author(s): T. S. Parmar, Artee Aggarwal and Sanjeev Bansal

Abstract: The objective of this paper is to analyse and summarize the research and development in the global pharma market, including India since last 12 years. The methodology adopted for the review is structure literature review and Scopus database is selected for the study. A string search is performed on the Scopus database using the key terms “pharma industry, pharma market, and pharma sector” in the title of the articles published from 2007-2018 and indexed in Scopus database. A total of 259 articles have been identified from the database using key words pharma industry, pharma market and pharma healthcare contributing 164, 67, and 28 papers respectively. A structured literature review methodology is adopted for this study. The findings of the study propose to bridge the gap by evaluating the literature and then suggesting a more detailed study that is required to evaluate a wider spectrum of critical parameters and one that is updated to the latest stage of the dynamic market life cycle of the Indian pharma market.

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